Heather Queiroz
Your Brand, Your Pitch, Perfected.
Helping Startups Craft Winning Narratives and Secure Funding
At Strategy HQ, we help startups craft compelling investor pitches, sales decks, and brand strategies that captivate audiences and drive results. From seed rounds to scaling, we turn your vision into a story investors and customers can’t ignore.
With over 20 years of experience, I understand what it takes to stand out in high-stakes conversations.
I’ve had the privilege of working with some of the most iconic brands—each of them starting with a simple idea, just like yours. Take HP, for example. They began in a garage in 1939, becoming the birthplace of Silicon Valley. Today, they’re still going strong, ranked #68 on the list of Best Global Brands. IBM, another household name I’ve collaborated with, remains in the top 20. I was honored to win a Grand Clio for their e-business campaign while at Ogilvy in New York—a campaign that told a story so powerful it elevated their global perception.
What these brands have in common is their ability to turn vision into action, resonating with audiences and investors alike. Strong brands don’t just stand the test of time—they connect deeply, inspire trust, and drive value. I bring this same approach to startups, helping founders craft investor pitches and sales decks that don’t just present the facts but sell the story.
As we enter the age of AI, the ability to create a brand—and a pitch—that captivates investors and builds trust has never been more crucial. If you’re ready to tell your story in a way that gets noticed and funded, let’s connect. Your big idea deserves to stand the test of time.
Our Services
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Get Clear, Actionable Advice to Accelerate Your Growth
When you need a trusted advisor to guide your startup’s brand, marketing, or investor strategy, this service is for you. Hire me hourly to provide expert feedback and direction without committing to full execution. Perfect for founders who want quick wins and strategic clarity.
How I Can Help:
Investor Pitch & Sales Deck Feedback: Ensure your pitch aligns with investor expectations and tells a story that resonates.
Marketing Positioning Reviews: Refine your value proposition and messaging for your target audience.
Brand Strategy Guidance: Gain clarity on your brand pillars, messaging, and copy to differentiate your startup.
What You Get:
Hourly consulting sessions with detailed, personalized feedback.
Actionable recommendations to refine your decks, positioning, or brand.
Take the next step with confidence—schedule your advisory session today.
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Create Decks That Captivate Investors and Drive Results
Your pitch deck is more than just slides—it’s the story of your startup’s vision and potential. Whether you’re preparing for an investor pitch or scaling your sales efforts, I’ll help you craft a deck that stands out in a competitive market.
What’s Included:
Content Development: We’ll create compelling narratives for 10-20 slides, tailored to your audience.
Design Options: Choose between a polished existing template or a fully customized design.
Collaborative Process: Work one-on-one with me through multiple review rounds to ensure perfection.
Ready to make your pitch unforgettable? Let’s build it together.
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Lay the Groundwork for a Brand That Lasts
Your brand is more than a logo—it’s the foundation of trust, recognition, and growth. Through strategic workshops and comprehensive frameworks, I’ll help you define your brand’s identity and set you up for long-term success.
How I Help Startups:
Brand Strategy Workshops: Collaborate to establish your brand’s mission, vision, and pillars.
Employer Brand & Culture Building: Build a cohesive identity that resonates with your team and customers.
Messaging Frameworks: Create consistent messaging guidelines to ensure your brand voice is clear and compelling.
Brand Playbooks: Receive comprehensive documentation that can be handed off to creative teams for seamless execution.
Let’s turn your vision into a brand that stands the test of time.
What People Are Saying
“What sets Heather apart is her unparalleled knack for diving deep into the heart of a brand. She possesses an intuitive ability to guide clients in uncovering the most impactful opportunities to elevate their brand. By embracing the power of storytelling and by effectively harnessing brand-building best practices, Heather transforms challenges into innovative solutions.”
“Heather's superpower is tailoring impactful messaging not just for an audience but also for the stage you're at and the time and resources you can devote to a project. I just previewed a couple slides from the deck we worked on together with a potential Fortune 500 client a few days ago and they loved it.”
About Me
I specialize in helping startups create pitch decks, sales presentations, and brand strategies that get noticed and funded. With experience working with startups and Fortune 500 brands, I know how to turn big ideas into compelling stories.
My journey in marketing and sales has taken me across industries, roles, and challenges, giving me a unique perspective on building impactful brands.
I’ve also built and sold a successful fitness brand, learning firsthand how to operationalize brand in every decision. These experiences fuel my passion for collaborating with founders and teams to bring their brands to life with focus and impact.
On a personal note, I’m a wife, proud mom of two boys (men), a fitness class enthusiast, and a Swiftie. Recently, I had the chance to work with my oldest son, a Comm Design grad, on some client projects.
Book a Call
It all begins with an idea. I love meeting Founders and learning about all the incredible ways you are trying to make a difference. I’m passionate about helping brands bring out their unique story in an authentic way. Building a strong foundation early in your journey not only will attract investors but it will set you apart to fuel growth and longevity.
If you are new here, please schedule a 30 minute free consultation with me.
